The short answer is that it's a digital video "cloud locker," allowing you to stream or download digital videos that exist in your UltraViolet collection. And best of all, if you buy DVDs or Blu-rays, you may already have some UltraViolet digital copies in your collection. It's a different beast altogether - more of a digital ecosystem than a single storefront - but it's compatible with most popular operating systems and devices. But there's also something in the digital video realm called UltraViolet. There are plenty of familiar places online where you can buy digital copies of movies and TV shows - iTunes, Amazon, Google Play and Vudu, just to name a few.
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